Maison D’Afie (House of Afie)

sarahdivineiwa

by Liz Agbor-Tabi

Welcome to Maison D’Afie (House of Afie)! Your time here will leave you craving for the closet expansion that you wish you had done last season. Once you enter, the visual and sensory experience might leave you aflutter. Undoubtedly, after viewing the wide array of fashion forward and edgy interpretations of “Afric chic”, you are likely to step away wanting one of each piece from the collection. With each piece being increasingly detailed and gorgeous with careful attention paid to draping, you might just step away, and return in a few days once you have taken it all in! A self made entrepreneur from Cameroon is taking the fashion scene by storm. Great workmanship, a classic aesthetic  which incorporates old world tailoring  with modern sensibilities are a few of the qualities that have catapulted this line from an “emerging line” just a few years ago, to one with an expansive global following.

The brainchild behind this artistic feat is none other than Sarah Divine, an ebullient twenty something from Douala, Cameroon. Having grown up in a sewing room, she credits her prowess to early exposure and a devotion to “fashion” at a tender age- before she could even incorporate the term fashion into the diction of her vernacular.

From the age of three, “I’d started designing and sewing things for my dolls. As I grew older, I put my dolls away and started focusing on always looking good myself”.

Through her teenage years, she created the vast majority of her wardrobe essentials. Who would have imagined that this would become the scene for a nascent career in design? Facing familial pressures and discouragement from her mom to pursue a career in design, she would ultimately abandon her sewing and designing projects. She eventually pursued a career in Accounting where her tenacity and drive for perfection would land her roles in top firms and companies in Europe and the Americas.

However, designing remained central to her life, “it was my passion”, she says. While an accountant, she recalls spending increasing amounts of time working on a “look book” for what she dreamed would one day become her first collection.

I would draw everywhere, in the middle of meetings, on the train, on the bus…everywhere.”

In 2009 she decided to follow her heart and embark on a career switch. She was determined to launch a fashion line.  Her mom and co- partner Afie, would become the inspiration for the eponymous line.  Sara credits her style inspiration to this great lady who she says “is one of the most talented people God created.” Afie is the root of the brand. She runs the sewing room in which the designs are created and she trains and supervises a small group of people driven by passion and an obsession over detail.

Maison D’Afie is Sarah’s gem.  A lot of her inspiration is drawn from experiences and different cultures around Africa (especially Nigeria and Cameroon which are her two countries of origin). She likes to fuse African cultures with fashion from different parts of the world. Maison D’Afie reflects her genuine commitment to offering stylish, comfortable and luxurious clothes.

Visit www.maisondafie.com. to embark on this style experience!

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About the Author

Black Design News Network (BDNN) is a news bureau, an online publication, digital library and 'workspace' hub for designers. African Diaspora, BDNN focuses on creating awareness of black design, distributing news and information about Architecture, Interior Design, Product Industrial Design, Fashion/Textile Design, Communication and Graphic Design. BDNN is the 411 of the Black Design Diaspora.